Dress the whole
family, from
one trusted shop
Three generations, one counter in Lajpat Nagar — and now every rack is online. Same prices as the store, delivered today.
Shop new arrivals
Shop by category
View allNew this week
Fresh stock unpacked at the store every Monday and Thursday — online the same evening.
Weekend denim,
head to toe
Tap the dots to see each piece. Our stylist Priya puts a new look together every Friday.
Local shop service,
online convenience
The things big websites can't do — because we're 15 minutes away.
1996
From one counter
to your phone
Grandfather Mohan Lal opened a 200 sq ft shop in Central Market selling school uniforms. Today we stock 1,200+ styles for the whole family — and our regulars asked if they could shop from home. So now they can.
Just message us,
like always
Get our weekly catalogue with photos and sizes on WhatsApp. Reply with what you like, pay by UPI, and it's at your door by evening.
Loved by the neighbourhood
4.8 ★ from 2,100+ Google reviews.
"Ordered three kurtis to try at home, kept two, the delivery boy took the third back. Brilliant."
Ritu MalhotraDefence Colony · try at home"Been buying my sons' school clothes here for 12 years. Now I just order on the app the night before."
Sunita AroraLajpat Nagar · app customer"Jeans arrived the same afternoon and they shortened them for free when I dropped by. Proper old-school service."
Karan BhatiaGreater Kailash · website10% off your first online order
Use code LANE10 on the website or app. Exchange at the store or at your door within 7 days.
The collection
Your favourite
shop, now an app
Browse new arrivals the moment they're unpacked, save your family's sizes, book a try-at-home and get a ping when your size is back.
Inside the app
Scroll through the six screens customers use most.
Your shop's window, in their pocket
Banners you change from the dashboard, categories for the whole family and the latest stock right on top.
- Women, men and kids at one tap
- Festive and sale banners you control
- "Back in store" collections every week
Sizes, colours and live stock
Customers see exactly what's on your rack right now — the same stock your counter sells from.
- Size chart and fit notes from your staff
- "Only 2 left in M" urgency, from real stock
- Try at home or reserve to try in store
Every family member's size, saved
Mum, dad and the kids each get a size profile, so the app suggests the right size every time.
- Profiles per family member
- Fit memory from past purchases
- Fewer exchanges, happier customers
Same-day delivery, tracked
Your own delivery boy for nearby orders, a courier for the rest — customers see both in one place.
- Local rider with live status
- Courier tracking with AWB number
- Exchange pickups booked in-app
Price drops and back in stock
Customers heart what they love; the app tells them the moment it's on sale or back in their size.
- Wishlist shared across family
- Automatic price-drop alerts
- Restock alerts by size
Nudges that bring them back
Festive launches, birthday offers and "your size is back" — by push or WhatsApp.
- Rich offers with product photos
- Birthday and anniversary coupons
- Reminders for abandoned bags
Everything in the app
Twelve features shoppers and staff use every day.
One stock for your
counter & online
Sell a shirt at the counter and it disappears from the website and app instantly. Orders from your website, app, WhatsApp and Instagram land in one place — with size-wise stock, barcode billing, GST invoices and delivery. Click around; it all works.
Sales by channel last 7 days · ₹ thousand
Live activity counter + online
Best sellers this week reorder before they run out
| Order | Customer | Area | Method | Payment | Status |
|---|
Your shop online
in four weeks
No tech team needed. We photograph your stock, set it all up and train your staff at the counter.
Five products,
one system
Everything Loom & Lane runs on — designed, built and maintained together.
Come say hello
Chai's on us. Free parking behind the market, trial rooms on both floors and our tailor on site.
Open nowCentral Market, Lajpat Nagar II
Shop 21–22, Block I · two floors · lift · parking behind the market
Store hours
We bring the trial room to you
Pick up to 3 styles. Our staff waits 20 minutes while you try them on — pay only for what you keep. Free within 8 km of the store.